Our Story
RUUM started with my favorite—well, room in the house: the kitchen. All these years of cooking for my family have taught me that my favorite place is also by far the most wasteful space in any household. Starting with a personal commitment to make more environmentally responsible choices, I gradually developed a deep appreciation for the simplicity and mindfulness of slow living. I embraced quality brands that resonated with me, I believe that when we surround ourselves with thoughtfully crafted items, their stories become intertwined with our own.
It doesn’t make sense that the simple act of feeding ourselves creates so much garbage. I started RUUM to try and change that any way we can, even if we’re starting small. What was that saying? In order to change the world, first start with yourself—or with your favorite room in the house. This small shop is a sincere outcome of the ongoing conversation about sustainable living.
We extend our gratitude for your presence here, your support for small businesses, and your investment in our collective future together.